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Why ADHD? Our Core Principles

ADHD Care*

1. Formulation

  • Multifunctional products (e.g., 2-in-1 or 3-in-1): Reduce the number of steps and products needed.
  • Fast-absorbing, non-greasy textures: Minimize waiting time and sensory discomfort.
  • Minimalist ingredient lists: Lower risk of irritation and reduce cognitive overload in decision-making.
  • Consistent performance: Reliable, predictable results help build trust and reduce anxiety.


2. Packaging

  • Clear, color-coded labeling: Helps quickly identify products and steps in a routine (e.g., blue for face, green for hair).
  • Simple, intuitive design: Easy-to-open, mess-free packaging (e.g., pumps, sticks, or sprays) supports effortless use.
  • Instructional icons or visuals: Visual cues guide usage without lengthy text.
  • Stackable or modular designs: Aid organization and reduce clutter in the bathroom or travel bag.


3. Application Methods

  • Single-hand use or no-mess formats: Gels, wipes, roll-ons, or sprays can be applied quickly and efficiently.
  • Built-in applicators: Reduce the need for separate tools or additional cleanup.
  • Time-saving formats: Quick-rinse or leave-in options support shorter attention spans and faster routines.


4. Sensory Elements (Texture & Scent)

  • Pleasant, balanced textures: Avoid extremes—too sticky, too slippery, too heavy—using formulations that feel clean and soothing.
  • Soft or velvety finishes: Appeal to tactile preferences without being overstimulating.
  • Fragrance-free options: For those sensitive to scent, offering an alternative avoids sensory overload.


By thoughtfully integrating these elements, we create ADHD-friendly products that not only meet functional skincare needs but also support emotional well-being and daily self-care success.

Upon sharing our plans and development tasks, many esteemed professionals in the cosmetics industry expressed their surprise at our vision while simultaneously welcoming our efforts to bring this project to life.


Highly inspired ideas. Congratulations on the great work!



G. Ph. Papadimitriou - Cosmetic & Health Open Innovator 


Fascinating. Being neurodivergent, I understand why this is needed.


Jamie Stanton -Manufacturing Chemist 


That's a great concept! Never seen skincare formulated for neurodiversity

Raquel Miorabent Pages - Global Business Leader


What an amazing concept! I haven’t seen anywhere looking into skin care for neurodiverse population!

Mojgan Moddaresi -Strategic Cosmetic Industry Expert